Csoka & Bencicova for Gucci

Directed by Adam Csoka Keller and shot by Evelyn Bencicova, the commercial for the Gucci Ace sneaker masterly fuses fashion, movement, set design. Pale adolescents move around in an environment evocative of ostblock architectures: a drained swimming pool, tiled surfaces, lockers, concrete walls. Reptiles show up now and then like filmic leitmotivs, adding a feeling of a cooled-down surrealism.